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As a marketing professional wannabe, I read this blog on marketing. It’s got really great posts with practical tips. I like this post in particular talking about marketing events. It asks one of the most important question in any event: “if I am not the organizer, will I show up?”, A question we must keep in mind at all time without being self-immersed believing everything will work the way we have anticipated. Put ourselves in the position of our target audience, and do a serious analysis from their perspective.

Launch Events: If You Build It, Will They Come? | Marketing Profs Daily Fix Blog

The same applies to campaigns, activist movements, or club events.

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One Comment

  1. I don’t like your title of this blog. It’s mind boggling…

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