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Category Archives: marketing

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I was so addicted to Pret. They make the best sandwich at £3 ($6, but you wouldn’t think it’s expensive in London). We like them, and their success reflects our inner psyche. Perhaps “smallness” sells in this age. Instead of claiming their market dominance or growth rates like most companies do, they keep a low profile saying that they “develop slowly, one shop at a time”. They use simple and humourous language to avoid been seen as an impersonal corporate chain store, and emphasize that they do not franchise. Moreover they have maintained great public image promoting healthy natural food, social and environmental responsibilities (my photo shows one of their least healthy sandwich with bacon but it tastes sooooo good).

Some recipe they give out from their website: Pret DIY.

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Sprite變好喝了! 以前我覺得Sprite只有甜味,所以很堅持只喝7-up.
Their new formula really makes a huge difference.
I like their simple business strategy: make it taste better!

As a marketing professional wannabe, I read this blog on marketing. It’s got really great posts with practical tips. I like this post in particular talking about marketing events. It asks one of the most important question in any event: “if I am not the organizer, will I show up?”, A question we must keep in mind at all time without being self-immersed believing everything will work the way we have anticipated. Put ourselves in the position of our target audience, and do a serious analysis from their perspective.

Launch Events: If You Build It, Will They Come? | Marketing Profs Daily Fix Blog

The same applies to campaigns, activist movements, or club events.

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IKEA decks out Kobe train ::: Pink Tentacle
IKEA decorates Kobe Port Liner --

This is just brilliant. Smart marketing from IKEA. It could easily be a tourist attraction, but too bad it will only last for a month. Otherwise it might make its way into a wallpaper’s guide. Well, maybe not wallpaper since it’s all IKEA stuff, but at least some guide books.